MTN DEW x NBA All Star Weekend

Mtn Dew Courtside Studios Pop-up Chicago

MTN DEW Court-side Studios

MTN DEW x NBA All Star Weekend

Our team had the opportunity to work with the Mtn Dew team, to give basketball fans exclusive access to a unique hoops/DEW experience. We took on the challenge of helping Mtn Dew paint the city green, literally! This project, not only, required custom scenic elements, printed graphics, and a stage set, but also, required a lot of green paint.

  • End Client: MTN Dew – PepsiCo
  • Location: West Loop, Chicago
  • Project Type: Brand Activation, Live Event
  • Core Service Offering: Custom Scenic Construction, Custom Printed Graphics, Audio Visual Production, Logistics, On-site support, Project Management

Paint the City Green!

Mountain Dew NBA 3-Point Contest event setup with basketball court, large screen, and neon lighting.
Green-lit room with Mountain Dew logo, "Paint the City Green" sign, bleachers, and stop sign.
Mountain Dew display with helmets on a wall and a large bottle graphic.
Mtn Dew Courstside Studios with basketball court backdrop and green neon lights.
Mountain Dew bar with basketballs and neon lights.
Green neon-lit tunnel with NBA and Mountain Dew logos.
mtn dew outside
MTN Dew Pop-up Chicago
mountain dew brand activation

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