Ruffles x NBA All Star Weekend

Ridgeline Unlocked!

We worked closely with the marketing agency Motive to bring their creative vision to life for this Ruffles-branded pop-up during NBA All-Star Weekend. Set inside a local Indianapolis clothing store, the activation transformed the space with an indoor basketball court, a merch customization area, and a range of interactive experiences. The biggest challenge was protecting the storefront from the impact of intense gameplay with the indoor basketball court — a factor Production Plus anticipated from the beginning and addressed through a strategically engineered court design.

END Client

Ruffles

Location

Indianapolis, IN

Project Type

Brand Activation

Core Service Offering

Custom Fabrication, Large Format Printing Services, Logistics, Project Management, On-site Support

A Flavorful Brand Activation

Let’s Get Started