Live events fuel business growth by increasing all key marketing metrics including return on investment, brand awareness and long-term relationships.
There is something powerful about live events where attendees get to experience real speakers, celebrities or well-known authorities live and in person.
The chance to see and hear someone you admire speaking directly to you has a much greater impact than digital or television ads. In fact, 93% of consumers state that live speakers have a greater influence over purchasing decisions than TV commercials.
1) Live Events Increase Return on Investment
Featuring a knowledgeable speaker at your live event provides significant advantages to your event plan and is proven in many instances to boost return on investment. TV ads and social media are popular and effective in keeping your name in front of your audience, however nothing compares to live, in person demonstrations. Getting in front of your audience with your product and your message is the best way to provide a favorable return on investment.
2) Live Events Improve Brand Equity
Live events are also shown to improve brand equity by promoting instant engagement with your target audience. Direct communication allows consumers to develop a more positive and authentic opinion about services offered, products or a particular brand. Immediate engagement is the primary advantage of live event marketing.
3) Live Events Foster Relationships
There’s the age old adage that people do not buy products, they buy relationships. Developing an interpersonal connection with your clients is the key to building long term relationships and loyal customers. This is especially true for B2B marketers where relationships are the key to large purchasing contracts and future business growth.
Work with an experienced event production company to incorporate key speakers and live demonstrations with the right stage, lighting, and sound for improved audience engagement.
Production Plus Offers Live Event Production Solutions
Production Plus offers more than 40 years of experience in providing live event production solutions. We partner with our clients from the beginning to establish your objectives, assist with venue location and selection as well as planning all aspects of your event including logistics management. Our comprehensive services include:
- Event Budget development
- Audiovisual services
- Exhibit fabrication
- Event staging
- Custom app development
- Virtual and augmented reality apps
- Event rental equipment
- All logistics
- Budget reconciliation
Production Plus offers these event production services and many more to produce captivating and engaging live events. We show you how to improve relationships with your audience, increase your brand awareness and experience maximum return on investment.
Production Plus is known as a leading event production company, producing live events for some of the largest companies in the world. We handle all logistics no matter the location which includes all US states and nearly every continent. Contact us to learn how to fuel your business growth with your next live event.