It takes something special to capture the attention of an audience in today’s modern world. In order to produce live events that are spectacular and leave a lasting impression, you need to push the boundaries beyond creativity and strategic planning. Putting extra effort into expanding your reach, rewarding your loyal customers and enticing new ones will take your live event to the next level.
1) Expand Your Reach with Social Media
Like it or not, it’s a digital age and for those that don’t get on board the ship is going to sail without them. Social media vastly expands your audience reach, but you need to do more than provide simple updates. Imagery gets attention and videos pique curiosity, enticing viewers to click the arrow to see what’s going to happen.
Teaser videos spark an interest and allow viewers to quickly experience speaker interviews or behind the scene tours. You can draw in the crowd with enticing giveaways and prizes for the first 10 people to post a picture with a specific feature at your event.
2) Reward Loyal Customers
Don’t forget about the importance of rewarding your loyal customers and attendees while focusing on gaining new customers. It’s important to balance your time and attention appropriately so that your current client base realizes just how important they are to you. Creating VIP offers for previous attendees is a nice way to let them know you appreciate their loyalty and are going out of your way to tell them so.
Whether you offer a VIP section, special discounts or exclusive services, recognizing your loyal attendees will improve your client retention and expand the opportunity for referrals.
3) Entice New Customers with Special Offers
It is essential to entice new customers to grow your event and expand your audience. People love to save money and feel like they are getting a great deal. Consider offering discounts of 10 to 20% if it doesn’t eat too much into your profit margin or provide other valuable benefits such as free meals and drinks. Make sure they clearly understand how to claim their prize and create a sense of urgency with limited time offers.
These are just a few ideas of things that you can do to expand your reach and grow your event to take it to the next level. Combined with the professional services of an experienced live event production company, you are destined for success.
Production Plus Takes Your Event to the Next Level and Beyond
Expanding your audience reach and growing your event means you better deliver one spectacular show where everyone feels appreciated and connected. Production Plus offers more than 40 years of experience in producing spectacular live events for some of the largest companies in the world. We combine our vast experience with advanced technologies in all areas of event productions.
Our skilled staff consists of artists, engineers and craftsmen who are the best in the business and committed to wowing your audience for maximum engagement. We tell your story through comprehensive event production services for live or corporate events including:
- Audiovisual services
- Exhibit design and fabrication
- Scenic constructions
- Event rental equipment
- Print and digital services including video production
- Custom app development including virtual and augmented reality
Our talented staff provides these amazing event services and many more to transform your vision into reality while meeting and exceeding your event objectives.
Make sure your live event is wildly successful with Production Plus by your side. You can have confidence in our decades of experience, our vast resources and the skill of our talented team. Contact us to learn more about our event production services and how to take your live event to the next level.