There is a good reason why companies still produce live events as opposed to simpler and less expensive methods of communicating such as social media, email and online marketing. Live events connect with your audience in ways that only face-to-face meetings can, with real physical engagement and personal connections. These two reasons alone, engaging and connecting with your audience, are why live events make a great marketing investment.
Planning a live event is no small feat and takes experience in selecting and preparing a venue, designing the stage, constructing exhibits, scenery and making sure audiovisual technology is adequate. Bringing all of these components together with flawless execution may require superhero feats in logistics to make good on this marketing investment, although the benefits of live events far outweigh the efforts. Working with an experienced event production company can help you to be sure that every detail is covered to maximize your attendance, audience engagement and overall return on your investment.
Add a Personal Touch and Physical Engagement with Your Brand
Hosting a live event provides an excellent platform for companies to connect personally with their audience and to convey their objectives and company narrative with a human touch. We are bombarded daily with social media ads and online marketing ploys which may catch your attention for a split second and can just as quickly be dismissed. It may seem that it takes a lot to get Millennials to glance away from their smart phone or a tablet screen, although the truth is people of all generations prefer meaningful, personal connections.
Companies enjoy greater success with product launches and brand awareness by taking advantage of this desire for personal connection and physical engagement. Allowing your audience to physically see, touch or hold something tangible in their hands has a lasting impact that is nonexistent with online marketing. Providing this real-time, physical engagement with your product is still the best way for successful brands to realize maximum benefit and return on investment.
The Value of Personal Connection through Face-To-Face Interactions
The value of personal connection through face-to-face interaction cannot be overstated, whether aiming to improve business to consumer (B2C) or business to business (B2B) relationships. People do business with people, not entities. Companies that take the time to genuinely get to know their audience or their employees develop relationships built on trust, understanding and a real feeling of shared goals. As Mina Chang, Chief Executive Officer and President of Linking the World International, explains in her Forbes article of Why Face to Face Meetings are So Important, “In today’s fast-paced world, you can’t forget to embrace humanity”.
A large portion of communication effectiveness is determined by nonverbal cues, making it more important than ever to develop personal connections and lasting relationships. Live events provide the unique advantages of obtaining the full attention and focus of your attendees, building trust with your audience through in-depth conversations and dialogue, and adding personality to your message for a lasting impression.
To learn more about the many benefits of live events as a marketing investment, contact your live event solutions partner, Production Plus.
Production Plus is a leading event production company, providing live event solutions to some of the largest companies in the world. We offer more than 40 years of experience in telling the spectacular stories of our clients through comprehensive event services. Contact us to speak with an event specialist and learn how to realize maximum benefit and return on your investment with your next live event.Contact us today to learn more about our Live Event Production Services.