Creating the perfect event app to increase adoption rate, the rate at which your target audience will download and use the app, takes experienced and thoughtful planning. Offering an event app is a proven method of increasing the potential of your event for developing long-lasting relationships and increasing brand awareness. There are many things that you should consider and questions to ask yourself prior to beginning an event app development project.
Pre App Development Considerations
Whatever the goal of your event, developing handy platforms which allow your attendees to make the most of their time spent with you is a valuable tool. Event apps which allow attendees to engage with each other as well as connect with your company or product long after the event enjoy an increased adoption rate. The following are some of the event app development best practices as defined by the leading custom app development companies in the industry.
Think About Why You Should Develop an Event App
The first question to ask yourself is why you should develop an event app in the first place. Clearly define the goal of your event, know exactly what you want to accomplish during and post event. What kind of value do you offer attendees after the show? What do you have to offer that will keep them coming back to see what’s new with you, your company or your products?
Define the Purpose of Your Event App
When thinking about why you should include an event app, you must also clearly define the purpose of your app. Think big when defining the purpose of your app, all event apps should include the basics such as schedules and itineraries, maps and locations of event highlights or breakout sessions, the option to download PDFs, etc. You may want to reconsider, however, if that is the only thing you want to distribute through your event app.
If you’re looking to get a particular video or promotional piece of material in front of your audience, it may be better distributed on your website or through email blasts. The subtle differences in your app that make it fun, engaging and bring your attendees back for more should address the main goal of your event. Define your app with a clear understanding of exactly what you want to get out of it.
Consider Your Audience
Always consider your audience when developing an event app and be sure that it’s going to add value. Think about ways that you can help your attendees do what you’d like them to do while they are in attendance at your venue and consider what would keep them coming back for a long term relationship. Think about what may be missing from your event and how you can use this technology platform to fill in the voids, answer questions, offer assistance and add value.
Should I Consider Homebrewing?
Homebrewing an event app is an option some event planners choose, which has its pros and. Just be sure that the app will fit your needs with the solution you are seeking. Consulting with an experienced app development company will help you to understand your options.
Asking yourself these questions and providing thoughtful answers will help you to determine the right plan of attack to develop the best app for your event.
Improve Your Event App Adoption Rate
Once you have went through the exercises as to why you want an event app, the purpose for the app and how it will relate to your audience, there are a few things you can do to greatly improve your adoption rate. The following five components are important to experience a high adoption rate for your event app.
Everyone wants to know where they need to be and when. Providing an easy to navigate agenda with important information is one of the biggest reasons that people will download your app.
Make sure your app is easy to sign in without difficult requirements for long passwords and cumbersome menus. Easy access on multiple devices such as a phone or tablet is important. Easy accessibility is key and not everyone possesses the same understanding of technology.
Connecting your attendees with your products, services and other people is an important feature. Message boards or group chats are a great way for people to communicate with other attendees at your show.
Post Event Information
Make sure you provide a simple way for people to get in touch with you after the show. Consider providing offers to keep your attendees engaged and interested in what you have to say. There must be a good reason to engage people once they leave your event and get back to their busy lives.
Provide On-Site Assistance
One of the most important things that you can do to improve your app adoption rate is to have someone available on site who understands what the app offers and how to use it. Providing on-site support from someone sitting at a registration desk can greatly improve the chance that your attendees will download and use the app.
Production Plus Offers Custom Event App Development
Production Plus is a leading event production company offering comprehensive, one-stop event solutions including custom app development. We partner with clients to learn your needs and offer assistance with every aspect of your live or corporate event. We employ the best and brightest artists, designers, engineers, event planners, app developers and more to produce an amazing, memorable event which captivates your audience.
Our event production services include:
- Audio visual services
- Exhibition design
- Exhibit fabrication
- Scenic construction
- Event staging
- Event rendering
- Custom app development
- Virtual reality and augmented app experiences
- Event rental equipment
- Budget review
Production Plus offers more than 40 years of experience in delivering the fantastic and unexpected. We are dreamers, creators and innovators who live for tech and love to tell your story. Contact us to learn more about our event solutions including custom event app development.